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Internet Today

Twenty-five years ago the Internet as we now know it was in the process of being birthed by the National Science Foundation. Since then it's been an information explosion. From e-mail to eBay, communication and shopping have forever changed.

Although online holiday sales received most of the hype this year, it was a banner 12 months to put your products online, as sales over the Internet increased by 37 percent over 2006, according to a report.

The market research firm eMarketer said online shopping increased in 2005 because baby boomers and young shoppers -- two of the largest segments -- are becoming more and more familiar with the process.

The research outfit also said the increase in the use of broadband in U.S. homes played an important factor.

EMarketer estimates that 60 percent of Internet users in 2005 went online via a high-speed connection and predicted that number would increase to 83 percent by 2008.

"It's obvious that the continued spread of broadband Internet access is having a great impact in driving the growth of online shopping in the U.S.," Jeffrey Grau, an eMarketer analyst, said in a statement.

The reports say most Internet users have already shopped for several years online, so user penetration has leveled off. This is a sign of a mature sector where most individuals who plan to go online are already doing so.

"More than ever, shoppers are getting buying cues from peers on e-commerce Web sites, social networks, discussion boards and blogs," Grau said. "And higher broadband penetration has allowed Web merchants to experiment with product visualization tools to give customers an almost-real touch-and-feel experience."

Growth in new Internet users ages 14 and up has slowed from a 4 percent increase between 2001 and 2005 to a projected 2 percent between 2005 and 2008, according to eMarketer.

5 years ago we said...

According to the US Department of Commerce, on line retail sales in the USA, the world's biggest market in 2003 rose by 26%, to 55 billion. That sounds like a lot of money, but it amounts to only 1.6% of total retail sales. These figures don't include online travel services, one of the most successful and fastest growing sectors of e-commerce. So e-commerce and www. (the World Wide Web) are already very big, and it is going to get much bigger.

One of five customers walking into Sears department store in America to buy an electrical appliance will have researched their purchases on line and most will know down to a quarter what they intend to pay. Three out of four Americans start shopping for new cars online, even though most end up buying them from traditional dealers. They come to the showroom armed with precise information about the car and the best available deals. Many times with a print out showing the details. Used car sales are now one of the biggest online growth areas in America.

People enjoy shopping in the internet, websites are doing ever more and cleverer things to serve and entertain their customers and is set to take a much bigger share of people's overall spending in the future.

This has enormous implications for business. A company that neglects having an internet showroom may be committing commercial suicide. A website is increasingly becoming the gateway to the company's name, products and services. 

For many internet users a search site is now their point of entry to the internet. People say they have "Googled" a company, a store, a product, or a plumber. Then there are MSN-Microsoft, Yahoo, AOL, and so many more. Search engines are the single most valuable resource for individuals finding your page on the web.

ars will help drive traffic to your business by registering your Web site with all major search engines and directories, appropriate for your business needs. Some of the search engines include: Google, Yahoo, AOL, MSN-Microsoft, Web Crawler, Yahoo, Alta Vista, Lycos, etc.
 

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